Say you manage a fashion site, don't be worried about giving out the ultimate code, care about giving a code and making it seem as its going to be limited and gets you GREAT financial savings (wherever possible get an exclusive code, as then even if it get published elsewhere you will get the credit)
When USA was doing the presidential candidates issue I did a test experiment. I made two "sniper sites" one was for very first female USA president (something like that), the other for very first US black president. Stuck biographical type content on there, put in an e mail capture form there. Made each site rank for about 25 different terms, competition was non existent.
To do a Viral marketing for an affiliate site the key is to appear as a non affiliate site and must appear to offer value. Create and look for fabulous stories, search for what is the hot and trending issue. A great way for spotting trending ideas is twitter, but that will be on another blog post I hope.
Being crude and obnoxious can also help. I have currently got one site that literally picks on one celebrity, and just destroys them, their clothes comparing them to other celebs and also animals. This site ranks incredibly well for all sorts of terms for the celebrity. In turn I get lots of traffic organically and from other sites, and 90% of my links are completely natural.
I also get tons of hate mail. Which also gets published unique content is unique content after all. Most importantly I get lots and lots of links, naturally. That particular site has over 15K in facebook likes.
Pictures and Videos are a very good viral marketing tools, a picture with a watermark links goes a very long way to establishing your site. Videos if done efficiently are simply explosive, I have admit-tingly until very recently avoided doing videos as did not have the setup for that, but now that I do There is one hopefully big viral marketing campaign going live now.
The key to begin any affiliate based viral marketing campaign is to get your user base right and have an effective marketing plan. I would take two hundred highly motivated (bad or good) users over one thousand semi interested users each day. Highly motivated users will result in actually help bring your site to the fore.
I don't have a site on cycles, if I did I would have been all over tour de France. Making several sites, some eulogizing certain riders, and others lambasting them some times even creating a cross site argument to help distribute my users, as well as maximize my exposure. I would have picked up the superstar gossip, the sleazy and the attractive. I would have had one site that would have been about the reviews, giving it exposure and a loyal following.
This sort of project for me would have taken two years, one year I would have established the authority of the site get a few dedicated users (say 300 or so) THEN next year I would have been rude, focusing on all the sleazy elements every fault and that would have been my aim to get other bloggers talking about it. Therefore giving me links, which is a crucial element of viral marketing.
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