Seo, is essentially split into two areas. Black hat seo and White hat seo. So what is the difference? They both achieve rankings and then they both result in profit. The major difference is that Black hat seo will get the search rankings quicker BUT there is a strong risk of your site getting penalized if Google discovers you have used any means in contrast to their specific terms.
While I have understanding of both I would strongly recommend use of White Hat Techniques only to get GREAT long term rankings. That is what a good SEO consultant London should tell you.
Backlinks
Irrespective of who you speak with they will talk about backlinks. A backlink is actually a vote from another website to yours saying that they have seen your site/page relevant and informative. The number of backlinks and the quality of backlinks have a direct impact on your rankings, so backlinks are a big deal. It is also the single biggest point which allows most business owners to be taken for a ride.
A backlinks can be acquired legally by hard work and expertise, or by spam. Spam backlinks hardly ever last, and in best case do little to enhance your rankings and in worst case actually result in a ranking penalty. There is also a growing trend by even more unscrupulous SEO consultants to sell backlink based on the PR (page rank) of the link. PR was a concept that was initially introduced by Google to be a visual metrics for the important of the page/link, this public disclosure meant that it created a market for people purchasing high PR valuable links.
Realizing this Google stopped putting such a huge weighting factor upon the PR, but shifted more over to the TRUST of the particular link. This factor is less understood and hence people still stick to the old beliefs with regards to the PR.
What To Ask Your SEO consultant London?
You need to ask the following question:-
What are the Three ways they will be able to improve your Site RIGHT now. Any SEO consultant London really worth their salt will be able to identify three instant actionable steps, that will either improve your rankings and or functionality of your website.
What Kind of backlinks will they get for you. Its no good saying we will do "Article Marketing" Ask them to be specific, have them outline a strategy. If they talk about numbers of backlinks move away quickly. The number of backlinks DO NOT decide how highly a website will rank. Ask them about ip diversity, ask them about what sort of LINK Velocity will they recommend for your site.
What Kind of Social impact can they achieve for your site. Some sites by nature do very well with social networks like facebook or twitter, but a social signal is very important these days. Websites with an active social marketing strategy are seen as proactive and engaging their customers.
You are experts in your field, think of keywords in your own area that you think will get you the most significant traffic. Ask you SEO Consultant London of the keywords which they think you should rank for? See if the two match?
If you are still interested in getting in touch with me then please contact SEO consultant.
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