Link
In hypertext systems, a link is a reference to another page. Such links are at times named hot links because they take you to other page when you click on them. This is the most basic term of this link building glossary.
Link Building
Link building is the organized process of generating link-worthy content to build up one-way and reciprocal inbound links to improve search engine ranking in the search engine result pages for each of the webpages.
Inbound links
Inbound links are links received by a web node (website page, directory, website, or top level domain) from another web node. Backlinks are sometimes recognized as back links, incoming links, inbound links, inlinks, and inward links.
One-way Inbound links
One-way Backlinks are Inbound links that are pointing in one way only from website A to website B. Search engines would want to consider this as a vote to the destination site B and hence this can help in improving the Pagerank of site A.
Outbound backlinks
These are links that go out from a website A to website B. Outbound links are a drain on a website's total PageRank as they leak PageRank. To mitigate any possible losses, try to make certain outbound links are reciprocated. The result from reciprocal links can be either a loss or gain to your PageRank as it would depend on the PageRank of the pages at each end and the number of links out from those pages.
Reciprocal Links
These are Inbound links that are pointing to each other from web site A to website B and the other way round. All these have lesser value as compared to one-way backlinks.
Internal Links
These are links linking the web pages within a website. These types of links do contribute to the distribution of link juice to each of the website pages and for ease of navigation.
External Links
These are inbound links and reciprocal links that are not internal links.
Deep Linking
Building Backlinks to other than the domain home page is called deep linking. This help to raise the ranking of other webpages in your site when you utilize the keyword as the anchor text for the backlinks. When combine with internal links, deep linking help in the ranking and overall navigation of your website.
PageRank
PageRank is a numeric value that represents how important a page is on the web . Google believes that when one page links to another web page, it is appropriately casting a vote for another page. The more votes a web page has, the more important it becomes. The value of the votes are decided by the importance of the web page that cast the vote. Google only rank each website page and not the website and they are ranked from PageRank 0 to 10, the higher the number the better is the ranking. Each link to a website page is a vote for that page.
PageRank is determined by On Page Optimization and Off Page Optimization
On Page Optimization (30% Importance) is determined by the 4 meta tags and content.
Off Page Optimization (70% Relevance )is determined by the inbound links, domain age, site authority.
Search Engine Ranking
The pages the search engines return to meet a query are referred to as search engine results pages. Your search engine ranking would determine the order of the positioning of your web pages in the search results. This completes all the basic Link Building Glossary.
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