Most networks follow a revenue-share model with the advertiser. If he sells via the network affiliate, he pays the affiliate as well as the network a commission. Commissions to the network could possibly be 20% or even 30% in some instances. Affiliates lend their technology, reporting equipment and creative (banners, spot, and links) and charge per click, per lead or per sale. Rather a costly affair, if you are a merchant. You pay even if there is no sale.
What, then, is the ideal affiliate network in your case? The answer is easy; an affiliate network with low operational costs and the willingness to go the extra mile. Fortunately, affiliate networks around the world are sprucing up their act. To start with, there is no installation fee, for advertisers and for publishers and there is complimentary real time service and support and quick turnaround for advertisers. Then there are networks that charge no commission. They are simply an interface. They generate their earnings from pop-ups on the publisher's display screen, at no extra price to the publisher. To make things simple for registered members, there is a control panel reporting service where you keep track of your orders and payments.
Networks also do other nice things for customers like putting 120-day cookies in the visitor's browser. If he places an order within this period, the advertisers account is credited. Affiliate networks are also increasingly taking on accounting services and affiliate pay-outs on behalf of merchants. In fact, they have organized support cells to deal with customer inquiries. Also, the handy prepaid MasterCard's offered by some networks have wide recognition. In addition, check if the local affiliate network propels you easily into a global network. Do read through the FAQs on the network website to get the particulars of how they operate.
Networks have a directory of affiliate programs and publishers and also advertisers are free to strike a deal with the other. Typically, the best networks are the CPA variety (Cost per Action). As an advertiser you would pay the publisher only if your advertisement on his website sent the viewer to your website to make an order. You also get the benefit of the publisher's affiliate network. CPM and CPC networks, where you pay the publisher for every lead generated (form filled) or every mouse click, respectively, are more publisher-orientated than advertiser-orientated. The flip side is that there are higher commissions to pay on the CPA networks, though you gain on volume.
All it takes is a thorough research to zero-in on a program that works best for your web page.
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