1. Personal Connection - Specifically for online businesses, the personal link with your potential market is a big selling factor. With video marketing , your audience could truly get to know you, eye-to-eye. They get to see that you are certainly a real, live individual. They start building a deeper connection with you and feel as if they actually have met you.
2. Social proof - There's an old adage: "Believe nothing of what you hear, and only half of what you see." On the internet it's so easy to be a fake and a fraud. Individuals are suspicious regarding claims they read on the web, and rightfully so. But video puts a face to your words and making you more believable and trustworthy.
3. Traffic - Individuals are watching 2 BILLION video clips per day on Youtube by itself! That's a whole lot of visitors you're missing if you're not marketing yourself with video. It's free and simple to add your video to a large number of the video websites available online.
4. Emotional Effect - The classic horror film is a great example of how the audio has an emotional impact on us. The creepy music comes in, instantly cluing you in that something bad is about to occur. Now, imagine combining that sound with powerful video cues to influence the emotions of the listener and create a much more persuasive message than with just text alone.
5. Portability - Perhaps even more so then articles and ebooks, online video media is portable. iPhones, Mobile phones, iPads and all kinds of other devices allow video to be viewed on the go. You may also allow individuals to download video easily so they are able to view it over and over again.
6. Demonstrations - Critiques, case studies and examples are fantastic ways to sell products and services. It's the key reason why infomercials earn millions of dollars. Now there's no need for you to be as annoying as the Sham-Wow guy to make money with video; you simply need to create videos that show and explain to your potential customers why your product will be great for them.
7. Engagement - There are many reviews available online to show that video boosts response and conversion rates. When somebody is watching a video, you have their full attention - eyes and ears. In contrast to the written word, they're not likely skip ahead or gloss over important information. A lot of people will view a video from beginning to end, allowing you to clearly create a message and call to action which engages your audience.
Overall, video marketing is a powerful strategy which is only growing in popularity. Since video is not going anywhere soon, it's time to check out the options and see how fast and simple video marketing could be.
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